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St. Louis is a brighter abode because of Robin Snitzer and her company, SparklesSports. Her son, Michael Kleckner, capital to accomplish abiding we knew about her at Fabricated in St. Louis, so he beatific an email.

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“My mother started a business out of her basement seven-plus years ago putting 18-carat Swarovski crystals on accountant sports merchandise,” he wrote. “She has developed sales through a abundant amusing media attendance and by affairs at three bounded boutiques. She is so amusing media adeptness one of the boutiques assassin her to administer their online presence.”

Precision animation • The hats in the photos at SparkleSports’ website and Instagram folio blink brightly, the logos rendered with exactitude, anniversary aspect beeline and perfect. In Snitzer’s able hands, a absolute clear apprehension of a Kansas Jayhawk energizes the bird, appropriate bottomward to the beam in its bird-bright eye. The 13 stripes on our country’s handsome banderole abiding and true, its 50 white stars uniform, regimented on its dejected canton. A Mizzou “M” anxiously blooming in pearls, the attenuate agitate of entwined belletrist in the St. Louis Cardinals logos, the raw activity of the Dejected agenda captured in clear – Snitzer’s affection for accomplishment is the acumen her creations fly off the shelves.

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Throwing her hat in the arena • Snitzer started SparkleSports in 2009, the aforementioned day she saw her aboriginal rhinestone hat. She had retired at age 53 from a career in merchandising. She saw a business befalling in the hats. “I knew I would adore authoritative the hats. I had met Julie Cullinane and Beth Butchko, who were aloof starting Juju B’s Salon and Bazaar in 2005, so I had access to a acceptable boutique. Snitzer did her appointment and set up her business. “I buy alone accountant hats, accurate commodity appropriately tagged by the sports franchises. Bodies who do this on the ancillary generally borrow on copyright. By contract, no one can adapt the hats, but bodies can adapt the logos, such as abacus crystals.”

Home assignment • Snitzer has optimized her home flat to board all the hats she wears in her business. Her photo bureaucracy includes able lighting. She uses the photographs to advance her articles on assorted amusing media platforms and at her Etsy store. She’s additionally acceptable at organization. “I accumulate my crystals and chaplet well-organized,” she says. “They appear in closed packets well-branded with the Swarovski logo, which is one of the means you apperceive they are the absolute thing.” Because her assignment requires precision, Snitzer fabricated abiding she has acceptable ablaze and a actual abiding apparent back she applies crystals to a piece. “I use a acceptable full-spectrum assignment light,” she says. Her worktable isn’t at all glamorous. “It had to be a allotment I could bones because it gets covered with cement spots.” she says. “If I get cement on the hat fabric, that hat is ruined.” Luckily, she has a abiding hand. “I duke set anniversary crystal,” Snitzer says. “I agreement my assignment for the activity of the hat.”

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Fashionable admirers • SparkleSports barter not alone appetite to appearance aggregation spirit, they appetite to attending acceptable back they do. “My business is added fashion-driven rather than sports-based,” Snitzer says. “Camo t is trending now in the hats, both for sports aggregation logos and for American banderole patches. Snitzer says tone-on-tone crystals, red-on-red for the Cardinals and blue-on-blue for the Blues, are able sellers. “My No. 1 best-seller appropriate now is a atramentous hat with the Cardinals logo set in atramentous crystals. It’s striking. Chaplet are additionally a big affair appropriate now.”

Growing a business • “The business is consistently evolving,” Snitzer says. “It’s additionally cyclical. December is consistently a big ages because of anniversary purchases. The back-to-college army brings a billow in August. Sales are consistently acceptable for Mizzou, Ohio State and Alabama. The Cardinals advertise able-bodied throughout the season, but back they go to postseason play, October becomes a big month. Blues admirers are different. They don’t affliction about the season; they buy year-round. Sports admirers aren’t the alone bodies who acquirement Snitzer’s hats. “I clear hats with blush ribbons, the attribute for blight awareness. Banderole patches are additionally accepted year round. … I’ve sparkled bells tennis shoes and added crystals to the swooshes on active shoes. After I set crystals on cowboy boots for Georgia Frontiere, who aforetime endemic the Rams, I fabricated 120 added pairs, all of which sold.”

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Hat ambush • The amazing affection of Snitzer’s assignment bent the absorption of the bodies at Operation Hat Trick. Her appearance hat with a banderole adumbration will be featured and answer by this civic accommodating organization, which supports the accretion of blood-soaked account associates and veterans through the auction of branded merchandising. “We will be altruistic a allocation of our sales to their cause,” Snitzer says.

Designer • Robin Snitzer

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Family • Husband Dr. Stephen C. Snitzer; son Michael Kleckner; and babe Lauren Kleckner Davis

Home • Town and Country

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What she makes • Snitzer artfully embellishes accountant hats and articles for sports admirers application Swarovski crystals and pearls.

Where to buy • Ju Ju B’s, TLynn’s Boutique, Klutch Bazaar and on Etsy at Shopsparklesports

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How abundant • $29 to $79, based on the cardinal of crystals and amount of hat.

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