As of Wednesday afternoon, the bluff of Jacksonville’s new Tiffany & Co. abundance at the St. Johns Town Center was still accepting its finishing touches. Its affectation windows were masked, workers stood on axle and its accompanying animate doors categorical with an Art Deco architecture hadn’t yet accepted any customers.
But tonight, the abode will bustle for the aboriginal time with an invitation-only accession to acquaint what is conceivably the nation’s most-esteemed jeweler to Jacksonville.
Inside, hints of the jeweler’s authentication Tiffany Dejected are everywhere.
There’s Tiffany Dejected tinting on the stores’s affectation windows and black lights inset into the ceiling. Decorations additionally accept touches of the blue, complementing the aboriginal account to action that color, the Tiffany allowance box.
Check out the photo arcade of adornment accessible at the store
The abundance has opened in Jacksonville as it has done in dozens of added markets – with little fanfare. The banker relies on its cast accumulation and audience and has developed from a distinct adorned appurtenances abundance in New York City in 1837 to 225 worldwide. Besides its acceptability for affection in its jewelry, Tiffany & Co. brings a ample bulk of history with it. Past customers, for example, accommodate Abraham Lincoln, Franklin Roosevelt, Jacqueline Kennedy and Lyndon Johnson, aloof to name a handful. The jeweler has apparent adored stones, invented an assurance arena ambience acclimated globally, advised the New York Yankees’ logo, the allowance on the dollar bill and the Super Bowl trophy. The store’s Tiffany Dejected is alike color-trademarked.
And with a quiet ribbon-cutting Friday morning, a Tiffany & Co. abundance will be accessible in Jacksonville for the aboriginal time. Its agents of 20 includes sales assembly accomplished in the company’s ability of a accessibility, abundance administrator Kyle Wilkinson said.
Don’t apprehend any red tag clearances or aflame ablaze sales. Tiffany does not abatement its brand.
A Tiffany box absolute two decks of arena cards is $30, the atomic big-ticket account the abundance carries. At the added end of the spectrum is a 3.38-carat design set in a platinum arena band.
“It’s remarkable,” Wilkinson said of the diamond. “They’re a aberration over three carats. It’s actual adamantine to find.”
That arena will set you aback $122,500.
In amid those bulk points, there’s a acceptable bulk of variety. In one affectation case, a $2,800 diamond-studded and platinum approach timberline agreeableness glints in the store’s halogen lighting alongside a diamond-speckled accord sign. The abundance additionally sells “Return to Tiffany’s” collectible charms for about $100.
Roy Thomas, buyer of Jacob’s Jewelers, a Jacksonville jeweler back 1890, said there’s abundant allowance in Jacksonville for bounded jewelers and the new store.
“I don’t anticipate it will affect us, actually,” he said. “New antagonism in a bazaar is healthy.”
Thomas said Tiffany appears to do able-bodied in its accepted markets and that it is accretion aggressively.
The company’s third-quarter address bore that out. At the end of the third quarter, year-to-date sales in its food in North and South America added 12 percent over the year afore to $997.5 million. The alternation opened six new food through the third division and, as of Oct. 31, operated 225 common – 93 in the Americas, 56 in Japan, 49 in Asia and 27 in Europe. That’s 10 added food than this time aftermost year.
The Jacksonville abundance is the chain’s ninth in Florida back 1991 and is the 82nd in the United States.
Wilkinson said the abstruse to its success is a simple one.
“We’re in the anniversary business,” he said. “Obviously, there accept been a lot of bread-and-er climates back 1837. These things happen, but bodies are still adulatory milestones.”
The store’s account is adumbrative of the items that can be purchased at its flagship abundance in Manhattan, Wilkinson said.
“I anticipate there are activity to be a lot of dejected boxes beneath the timberline this Christmas,” he said.
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