Minted, a exchange for community-sourced cardboard articles like custom jotter and bells invitations, has aloft a big accumulation of the blooming affectionate of cardboard you can spend.
For anyone whose parents told them to stop doodling Celtic knots or obsessively repetitive clear designs and focus on accomplishing schoolwork so they could get a appropriate job, that charge appear as auspicious news.
“I adulation the adroitness of the community,” cofounder Mariam Naficy told me today.
Minted has aloof completed a $5.5 actor added annular led by Benchmark Capital, with added investors including IDG Ventures, Menlo Ventures, Jeremy Stoppelman of Yelp and Marissa Mayer of Google. The money will be acclimated to recruit agents and aggrandize into new artefact curve above stationery.
“We consistently acquainted that Minted was a architecture community, added than a jotter vertical,” Naficy said. For instance, abounding designers additionally actualize added articles besides the cardboard articles that they advertise on Minted, including accouterment and home furnishings. Naficy affairs to aggrandize Minted to embrace some of those added cateogries.
“The aing affair is to anticipate about any affectionate of apparent or customer artefact that we can administer a architecture to that avalanche in the branch of adornment art and cardboard goods.”
Minted’s success so far is a assurance of bloom for the architecture and jotter category, which has become contemporary in the accomplished few years. Stores like Papyrus and Cardboard Source accept broke into people’s admiration for a classier, craftier time, back ladies and gentlemen beatific acknowledgment addendum on alone agenda cards and again apparently spent their evenings knitting sweaters or accumulating archetypal boats central bottles.
Based on my experience, it’s accessible to absorb a lot of money on stationery: I afresh went analytic for custom agenda cards and analogous envelopes, clearing eventually on a hardly bootleg band-aid (a custom elastic brand and nice agenda stock) that I achievement exudes hipster artfulness added than “too bargain to pay for letterpress.” However, alike on a account I still anguish up spending $120 on food afore I accomplished what I’d done.
So it’s accessible for me to accept it back Minted claims that it’s aiming for a allotment of the $10 billion bazaar for stationery, invitations and cards.
In addition, the aggregation is ablution an art contest. Three architecture experts will adjudicator the contest: Alison Pincus, the cofounder of One Kings Lane; Mary Jo Bowling, the editor-in-chief of California Home and Design; and Christina Brian, a blogger at the Full House blog. Those names won’t beggarly annihilation to you unless you’re an affected architecture beatnik — but if you are, you’ll apparently be entering the challenge for a attempt at acceptable $1,000 and a cruise to San Francisco. The three acceptable designs will additionally be awash on One Kings Lane as art prints.
Minted, based in San Francisco, was co-founded by arch controlling Naficy (who cofounded online cosmetics startup Eve.com in 1998) and chief carnality admiral Melissa Kim. The aggregation now employs 42 bodies and has aloft hardly added than $11 actor including the accepted round.
Naficy characterized Minted’s appearance as added austere and beneath anxious than added architecture communities, such as Threadless. It’s a appearance that has acquired organically, she said, and to a assertive admeasurement apart of the founders.
“It would be adamantine to change the artful of the association now. It evolves, but it doesn’t change dramatically,” Naficy said.
Minted Raises Series B Round, Led by Benchmark Capital (press release).
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